Strategy Plan for Cris P Painting

Hey Cris! Here's the proposal I put together based on what you shared with me on LinkedIn and what I found when I searched for your company online. Everything in here is built around one goal, turning your online presence into something that actually brings in leads.

Prepared forCristian Garcia
Prepared byChristine del Castillo
What you shared with me

What's actually going on

All three of these problems have the same fix: build an online presence that works for you around the clock. When someone is referred to you, finds you on Facebook, or searches for a painter in Austell, what they find should give them every reason to call. That's what we're building.
Deliverables

Here's how we fix it

Six things working together to turn Cris P Painting's online presence into something that actually brings in jobs.

Highly-Converting Website

Your website will be built around the jobs you actually want to book. Every page is structured to help a homeowner understand what you do, make them feel confident about reaching out, and help them take action.

Mobile-Responsive

More than 60% of homeowners will visit your site on their phones. If it's clunky, they'll get turned off and leave, which could mean thousands of dollars in lost business. That's why we'll make sure the site's mobile-responsive so that every person who visits has a great, seamless experience, no matter what device they're on.

On-Page SEO Foundation

Every page is built with the right keywords, structure, and signals so Google understands exactly what it is that you do and what locations you serve. This is the foundation everything else will be built on.

Location & Service Pages

Instead of one generic page, we will have dedicated pages for each service you offer and each location you serve. That's what gives Cris P Painting a real shot at showing up when homeowners in your area search for a painter.

Included in Full Launch

Google Business Profile Optimization

You already have a GBP listing with 10 five-star reviews. But the profile isn't active, has no posts, and only 2 new reviews in the last year. An optimized GBP with reviews actively coming in is the fastest way to start showing up for homeowners searching nearby. Within a few weeks of going live, the profile will be more active and more likely to surface in local searches.

Consistent Social Media Presence

Right now, the website has an Instagram link at the bottom that leads to an empty profile. When a homeowner clicks it and finds zero posts, they'll wonder if the business is still active. Consistent content on both Instagram and Facebook changes that. It shows that the business is real, busy, and worth reaching out to.

"Our company used Christine to redesign and update our website. She asked a lot of questions to understand what I was looking for, listened to my responses, and came up with beautiful ways to incorporate my ideas. Her pricing is fair, and our company is glad we chose to work with her." Jesus Mulato · LinkedIn
Real results

Here's what a working website actually does.

These are a few of the lead notifications received by painting contractors I've built sites for. No paid ads, just a site doing its job while the owner is out on a project.

(Shared with my clients' permission)

Real lead: interior painting request
Interior painting
Real lead: exterior trim painting & shutter replacement request
Exterior trim & shutter replacement
Real lead: full exterior of a Victorian home
Full exterior (Victorian home)
Real lead: exterior painting of home and detached garage
Exterior painting of home & detached garage
What this means for you: a website done right doesn't just sit there looking pretty. It books jobs for you whether you're sleeping or up on a ladder.
Timeline

From start to launch in about 3 weeks

Once you send me all the details I need to get started, here's how the next 21 days will go:

Days 1-7
Initial homepage design.
Day 8
I'll send you a screenshot of the homepage. You give feedback, I adjust. Once you approve, I move to the rest of the site.
Days 9-20
Full website design + on-page SEO.
Day 20
Review session. I'll send you a screen recording walking through the finished site. Any last changes get noted and made.
Day 21
Website is transferred to your domain. You're live on the internet. 🎉
Full Launch also includes
Days 1-7
While the homepage is being designed, I'll set up and optimize your Google Business Profile and create the first batch of content for Instagram, Facebook, and GBP.
Day 8 onwards
Posting begins across Instagram, Facebook, and Google Business Profile. We'll do two months of active content from this point.
"Thank you Christine for doing an absolutely perfect job designing and building a website for my business. Aside from working on my website, she also taught me so many things to help me grow my business. Keep doing what you do!" Mathew Burgus
From a fellow painter

"Make sure you can handle all the leads she generates for you."

Arturo "Art" Medina
Original review on Facebook (Español)
Arturo's original testimonial on Facebook

"It gives me great pleasure to give this review for Christine. She deserves it.

For a long time, like most painters, I hired many marketing guys who promised me the sky and the stars, selling me 'a new website,' 'optimization,' and hundreds of leads a month. In the end, it was just promises.

Then I worked with Christine, and she is simply 100% PROFESSIONAL. There aren't many words to look for. She works from day one, she's efficient, she listens to your ideas, and she turns them into LEADS.

I can repeat the words from another post where a painter said: 'Make sure you can handle all the leads she generates for you.' And it's true, I've proven it.

This is my most sincere review of Christine's work. Highly recommended."

Investment Options

Two ways to get started

Right now, Cris P Painting has a Wix subdomain, an under-optimized GBP, and zero social presence. We'll build everything properly from the ground up. Here are two packages to choose from, depending on where you want to start.

Foundation

$1,200
One-time, or split into two payments
Option 1: $1,200 upfront
Option 2: $650 upfront · $650 when site goes live
  • Custom multi-page website
  • Mobile-responsive, built to work on any device
  • On-page SEO foundation on every page
  • Location and service pages targeting Austell, Marietta, Mableton, Douglasville, Kennesaw, and the rest of your service areas
  • 1 year of maintenance and updates

You'll get a proper website that gives referred customers and Facebook leads every reason to call, instead of clicking away.

⭐ Recommended

Full Launch

$1,800
One-time, or split into two payments
Option 1: $1,800 upfront
Option 2: $950 upfront · $950 when site goes live

Everything in Foundation, plus:

  • Facebook Business Page setup help, if needed
  • 2 months of Google Business Profile optimization and content
  • 2 months of Instagram and Facebook content (30 posts/month)

You get the full system: a website that converts, a GBP built to show up in local searches, and a social presence that makes Cris P Painting look like the obvious choice.

I priced it this way to make sure that one closed job from your new site covers your full investment.

For example, a single exterior paint job in Austell runs around $2,500-$5,000+. Everything after that first job is pure upside.

"I cannot express enough how amazing Christine was during the whole process of building me a website. She took care of all my questions and concerns and was very professional and supportive. I would definitely recommend her for any small business in need of growing their business." Steve Schoenbach
Don't just take my word for it

A few more happy clients

Hear from more of the painting contractors I've worked with. You can click the link below each message to see the original reviews they've left.

💼 LinkedIn
★ ★ ★ ★ ★
"She and her team quickly developed a sleek, efficient and appealing site that does exactly what I asked for and more. Great job, Christine!"
Brett Weigel
📘 Facebook
★ ★ ★ ★ ★
"Thank you so much again! We are still very impressed and in love with our website and has helped our business tremendously!"
JR Torres
💼 LinkedIn
★ ★ ★ ★ ★
"Christine has been amazing to work with. She's dedicated and committed to give you top notch service. She goes above and beyond. The whole process has been exceptional and I would highly recommend her."
Pablo Demorizi
💼 LinkedIn
★ ★ ★ ★ ★
"Thank you, your website is bringing us good projects 😊👍"
Pierre Quiroga
Frequently Asked Questions

A few things people usually ask

How long before I start seeing results?

The website starts working from day one for the people who search for your company name online, the referrals you've earned through word of mouth, Facebook leads, and anyone you hand the link to. Instead of dropping off because there's nothing to look at, they see a real business they can trust. That part is immediate.

Your Google Business Profile is already showing up when people search for your company. We'll make it more complete and more compelling so more of those views actually turn into leads.

The website itself takes 3-6 months to start ranking meaningfully, depending on how competitive your area is, because Google needs time to trust a new site.

We set the foundation right from the start so both are working in your favor over time. The painters at the top right now have been building their presence for years. Every month without a proper foundation is a month they pull further ahead.

What do I need to provide to get started?

Once you're ready to start, I'll send you a link to book a quick onboarding call so we can go through everything together. On that call, I'll ask questions about your business that would help us with creating content for both your website and social media profiles.

After the call, I'll also be asking for photos of your work, a list of the services you offer, and the cities or neighborhoods you serve. If you have more testimonials from past clients, those would help too. Screenshots of texts work fine. I'll handle the rest and check in with you at each stage before moving forward.

What happens after the website is live?

The Full Launch package includes two months of GBP and social media content running alongside the build, so you're not just launching a site into silence. After that, we check in around the 3-month mark to see how the site is performing and whether there's more we can do. But for now, our main goal is to make sure we get the foundation right first.

Next step

Ready to build Cris P Painting's online presence?

You already have word of mouth working for you. Let's make sure your online presence backs it up.

Thank you for taking the time to go through this, Cris! If anything is unclear or if you have questions, feel free to send me a message on LinkedIn.

When you're ready, let me know which package feels right for you and I'll guide you through the next steps.

Christine Del Castillo
Message me on LinkedIn
Questions? Message me on LinkedIn →